Postnatal Health Supplements Market Size, Share, Growth Report 2030
The market for postpartum health supplements was estimated at USD 1 billion in 2021, and from 2022 to 2030, it is anticipated to increase at a CAGR of 8.1%. One of the main reasons anticipated to propel the market's growth during the forecast period is the rising frequency of postnatal depression and the release of novel products by the major players. Demand for postnatal health supplements market is expected to rise as postnatal concerns become more widely known. The American Academy of Obstetricians and Gynecologists advised that women should see a doctor within 12 weeks of becoming pregnant and that postnatal care should be an ongoing practise. Such activities are anticipated to have a favourable impact on the market for postnatal health supplements.
Women who have chronic illnesses like heart disease, high blood pressure, and obesity are more likely to experience postpartum health issues, which is predicted to boost market revenue throughout the projection period. According to the American Psychological Association, 1 in 7 women have postpartum depression, which impacts their interactions with their children and causes them to feel tired, guilty, in bed all night, and change their appetites or weight.
To address postnatal depression, both governmental and private institutions around the world have launched a number of projects. This is predicted to raise women's awareness, which would have a favourable effect on the market's growth throughout the course of the forecast year. For instance, the American College of Obstetricians and Gynecologists informs new parents about the postnatal depression therapy choices that are available.
Throughout the projection period, increased healthcare spending caused by rising disposable income is likely to increase the cost of such supplements, which is anticipated to have a favourable impact on the demand for the supplements. The social stigma and isolation associated with postnatal depression among new moms are some of the factors that are projected to restrain the market's expansion during the forecast period.
Due to the restrictions that caused various supply chains to be disrupted, COVID-19 had a detrimental effect on the market for postnatal health supplements. Low demand for postnatal supplements resulted from the closure of offline retail shops during the period of the national lockdown. Due to the limits on people's freedom of movement to stop the spread of the virus, sales through other channels including pharmacies and internet stores were also impacted.
Product Type Information
With a 68.5% market share in 2021, the mixed nutritional supplements sector led the market by product type. Combining nutritional supplements can help women achieve their overall nutritional needs, treat a variety of diseases, and support the healthy development of their unborn children. This is anticipated to accelerate the segment's growth.
The industry is also predicted to experience profitable growth as a result of increased R&D efforts made by the major players to release new items on the market. This is anticipated to fuel the segment's expansion throughout the course of the forecast. For instance, Full Well Fertility's Full Well Prenatal Multivitamin provides the nutritional needs for breastfeeding and after birth. The supplements provide 4,000 IU of vitamin D per dosage and roughly 55.0% of the chlorine requirements while nursing.
Formulations Information
By formulations, the category for capsules and tablets held the biggest share in 2021 at 38.3%. Throughout the projection period, it is anticipated that factors like simplicity of intake, quicker relief, and quicker breakdown than other formulation types will promote the segment's growth. The segment's revenue was also boosted by the major players releasing their products as capsules or tablets.
The softgel segment is predicted to grow profitably over the forecast period. The segment is expected to rise as a result of factors like quick and simple digestion, enhanced bioavailability of insoluble minerals like vitamin B12, precise dosage, and longer shelf life of the capsules. Also, one important aspect projected to fuel industry expansion over the forecast period is the segment's accessibility to a variety of items.
Sales Channel Information
The segment of pharmacies and drug stores had the biggest share of sales channels in 2021 with 34.3%. Segment expansion is anticipated to be fueled by elements like patient preferences for supplement purchases from pharmacies and medicine stores. Depending on their needs, pharmacists might advise patients on which supplements to take. This should accelerate segment growth during the projection period.
The region with the quickest growth is expected to be MEA during the predicted period. The population's rising disposable income and the rise in postpartum depression among women are two reasons that are anticipated to fuel market expansion. For instance, the Dubai Health Authority claimed in an article published in Gulf News in March 2022 that one in nine women experience postpartum depression. The demand for postnatal health supplements in the area is likely to rise as a result.
Major Organizations & Market Share Information
Due to the leading companies' innovative product offerings and the entry of new players, there is intense rivalry in the market, which has resulted in rapid market expansion. Cross-border trade is also being impacted by a number of legislative reforms, quality standards, and pricing guidelines. The following companies are some of the major players in the global market for postpartum health supplements:
New Section
Mama's Choice
USA ACTIF
Nutrafol (Nutraceuticals Wellness Inc.) (Nutraceuticals Wellness Inc.)
Anya
DSM
Red Stork
Parent's Delight Inc.
The Church & Dwight Co.
Danish Naturals
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